Month: March 2018

ALL the thoughts we have about Instagram

A few nights ago I posted on my Instagram stories a few thoughts about the social media platform and the issues around the sponsorship/influencer aspect of it. Turns out, A LOT of you had A LOT of thoughts about it as well, so I decided to collate those thoughts into one blog post. In the past few days I’ve been reflecting on it, and looking to other influencer’s opinions (and defences) of what they do, so I’ll add that on here as well. So here goes… Influencers and sponsored posts made followers question their sincerity…  Practically everyone who took the time to engage in this conversation spoke of how frustrated they were when an Instagrammer that they really liked (because of engaging content) suddenly started making every second post a sponsored post. Many commented on how insidious it could be, they didn’t even realise it was a sponsored post until they looked at the hashtags, or they were following along on an IG story and the end of it was neatly wrapped up with a link …